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Non Products Exist in this World

Posted by Arvind Kumar

“Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business.” - Peter Drucker, Managing for Results.

Ambulance Chaser Marketing Can Kill Your Business

Posted by Debbie LaChusa

You know the term, "ambulance chaser."

It refers to attorneys who prey on victims of accidents in the hope of retaining them as clients and making a buck off their misfortune.

Become Your Local Calendar Girl And Make Your Business The Envy Of Your Town

Posted by Allen Taylor

OK, this one's been overdone, but not entirely. A calendar still makes a great marketing tool.

The reason is simple. It keeps your name in front of your customers all year long. So how do you ensure they use your calendar instead of someone else's? Make your unique.

How to Write an Email Invitation to a Web Based Survey

Posted by Sally Hooper

Writing a good invitation is vital for the success of your survey!

1. The title of the email should be short, convey your message and incite some interest on the respondent’s part. Look at it from the respondent’s point of view.

Marketing Myth #3: Perception Is Not Reality

Posted by Mary Eule

This is one of the hardest concepts for business owners to accept. They waste countless hours trying to convince unyielding clients to accept their version of reality, which often prevents them from communicating their unique benefits; alleviating significant flaws and/or ignoring golden opportunities.

Web Site Analytics: Read Between The Lines (And Charts, And Graphs)

Posted by Marc Travis

Traffic analysis is a key ingredient in online marketing success. The numbers, charts and graphs provided...

A Revolutionary Fundraising Opportunity -- Life Settlements

Posted by Jolene Fullerton


Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged – Life Settlements.

Increase your Adsense income

Posted by Hans Hasselfors

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.
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